April 2024
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Your Words, Your Wealth: Why NOW Is the Time to Become Your Own Best Writing Client
April 04, 2024 (05:00:18 am)
Guillermo Rubio talks about why it’s easier than you think to start a clientless writing business and shares some tips on how to get started.
From Good to Great: Creating Daily Writing Habits
April 02, 2024 (05:00:51 am)
You become a great writer by writing regularly … daily in fact. In our industry, the A-list copywriters like Clayton Makepeace, Mike Palmer, Marcella Allison, and Jedd Canty weren't overnight successes. By this I mean, they didn't wake up one day, decide to write a sales letter, and the next day it broke records for their clients. And they don't possess a special writing gene. Nope, instead they were constantly learning and constantly writing. That is the only way to become a better writer. You must practice your craft. Sandy Franks shares a few tips on how you can go about upping your writing skills by practicing.
A Simple Technique That Fixes Boring Passages of Copy (and Instantly Creates Points of Curiosity for Your Reader)
April 02, 2024 (05:00:47 am)
Boring copy is dismissible. Which means the results will be lower … Which means you're leaving money on the table — both for your clients, and for yourself. Fortunately, the technique Senior Copy Chief Sandy Franks teaches below is a cure for boring, dismissible copy.
This Technique Makes Your Copy 10x Stronger and You’ll Want it to Become Part of Your Writing Habit (It’s What All A-List Copywriters Do to Ensure Winning Packages)
April 02, 2024 (05:00:38 am)
Reading copy (even content) out loud became a regular part of our writing routine. And it's something all A-list copywriters do without fail. Why? Because reading out loud helps you pick up little nuisances that could have an impact on response and or conversion rates … for example, awkward transitions that can stop a reader. When your reader moves from one paragraph to another, he/she expects it to flow naturally. But if there's an awkwardness, the reader begins to wonder what's going on. And the minute that happens … your reader isn't paying attention to the copy any longer.
How Borrowing an Idea Saved Thanksgiving for One Company and Created a New Type of Food for Everyone Else (and four ways you can win more clients)
April 02, 2024 (05:00:27 am)
Sandy Franks shares a Thanksgiving story and the lessons on what you can take away from this story to help advance your writing career.
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