Industry Spotlight:
Insurance Services
Despite the declines in the economy and bad news from some specific insurance companies, the insurance industry is growing. Check it out:
- According to the Direct Marketing Association, insurance companies spent $6.81 billion on direct marketing in 2007.
- The insurance industry is expected to grow more than 7% a year over the next four years.
- Direct-response online and email advertising spending among insurance companies is expected to rise 21% a year through 2012.
- There are 93 mailers in the Who’s Mailing What! Archive. They mailed 4,188 offers in the last year.
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