Quick Tip: The Best Time to Write Your Headlines and Leads
It's important to know (1) what your most productive hours are and (2) to spend those hours on your most difficult mental tasks.
For most copywriters, the hardest part of writing a package is getting the headline and lead – the hook into the promotion. I'm a very disciplined writer, so once I get that, I'm rolling. Because my most productive time is early in the day, that's when I tackle that part of the package. If I don't get it the first day, I move on to other parts of the promotion: sidebars, bios or credibility features, the offer, the close, whatever. Then, I come back to the headline and lead again the next morning. And the next, if necessary – until I get it.
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